Job Description
Title : Public Relations & Social Media Coordinator
Organization : Orlando Shakespeare Theater
Pay Range : $40,000 - $44,000 a year
Status : Full-time (Hourly)
Orlando Shakes in partnership with UCF, Central Florida’s leading professional regional theater company, is searching for a full-time Public Relations & Social Media Coordinator to join its in-house Marketing & Communications team.
Under the direction of the Director of Marketing & Communications, the selected candidate will be responsible for managing Orlando Shakes’ social media, daily and weekly e-news (promotional e-blasts) bulletins, creative and written content for promotional materials, and in-house video and photography.
The Public Relations and Social Media Coordinator will also assist with media relations, administers events, community relations, and external events.
Responsibilities:
Social Media Content Creation & ManagementDevelop, draft, and schedule engaging content (copy, graphics, images, videos) across platforms including Instagram, Facebook, LinkedIn, and X.
Plan, schedule, and manage paid social media ads across Meta Ads Manager and other platforms, under the direction of the Director of Marketing & Communications.
Maintain a consistent posting schedule that supports show promotions, institutional messaging, community engagement, and audience development goals.
Collaborate with artistic teams, cast members, production staff, and leadership to gather stories and assets.
Create branded visuals using Canva, Adobe Creative Suite, or similar tools.
Social Media Monitoring & Engagement
Monitor social channels for comments, messages, brand mentions, and trending conversations.
Engage with users, community partners, and audiences to foster a positive brand presence.
Track analytics to evaluate content performance and inform strategy.
Draft and distribute press releases, media advisories, talking points, newsletters, and website copy.
Maintain media lists, press kits, and contact databases.
Assist with pitching stories to journalists, bloggers, and influencers.
Identify, connect with, and build relationships with local influencers and digital creators to support promotional campaigns and brand visibility.
Monitor and compile media coverage and provide reporting.
Assist with coordinating and scheduling media interviews, including confirmations, logistics, and prep materials.
Support media day events and prepare cast, crew, and leadership for interviews.
Assist with Google Ads campaigns, including keyword research, drafting ad copy, updating audiences, and monitoring performance.
Support SEO-driven content updates for web pages and blog posts.
Assist in tracking website traffic, user behavior, and conversions through Google Analytics (GA4).
Assist with online fundraising
Capture photo and video content for marketing, publicity, and archival use.
Provide photo/video support at Opening Nights, special events, archival shows, cabarets, and community appearances.
Basic video editing and uploading archival show footage.
Assist with scheduling photography for shows and promotional shoots
Pay marketing vendors, categorize marketing charges, and monitor expenditures against the marketing budget.
Conduct research on industry trends, competitor campaigns, influencers, and media targets.
Assist with logistics for PR events, press opportunities, and community outreach.
Support scheduling for PR-related meetings, interviews, and promotional activities.
Contribute to program books, print collateral, and other communications materials.
Submission to all online event calendars including those required by UA, etc.
Support the Marketing & Communications team with major campaigns, institutional initiatives, and emerging needs as assigned.
Support all major organizational events.
And other duties as assigned by the Director of Marketing and/or Executive Director.
Required Qualifications
Demonstrated success in content creation, social media management, and digital marketing.
Experience scheduling both organic posts and paid social media ads.
Basic understanding of Google Ads, SEO, and Google Analytics (GA4).
Strong writing and editing skills across press releases, web content, social media, newsletters, and marketing materials.
Proficiency in Google Suite and design platforms such as Canva or Adobe Creative Suite.
Ability to capture and edit photos and video content.
Strong organizational skills with the ability to manage multiple deadlines in a fast-paced environment, while maintaining quality.
Excellent communication and interpersonal skills; ability to collaborate with leadership, artists, staff, board members, and community partners.
Familiarity with AP Style.
Ability to work flexible hours, including evenings/weekends during shows and events.
Commitment to diversity, equity, inclusion, and belonging
Social Media Marketing and Social Media Content Creation Skills
Digital Marketing and Marketing knowledge
Ability to work independently, as well as part of a team, with a high level of initiative and self-motivation.
Education / Training
Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field and/or equivalent experience / training.
1-3 years of experience in a communications, public relations, social media or marketing role.
Preferred Qualifications
Background as a journalist, PR professional, or marketing content creator
Previous experience with media monitoring tools, social scheduling platforms, or CRM/marketing automation systems.
Experience working in arts, entertainment, nonprofits, cultural institutions, or live events.
Additional notes:
This position is for a full-time, hourly “Social Media and Public Relations Coordinator” on-site at Orlando Shakes’ Lowndes Shakespeare Center in Loch Haven Park.
Ability to take feedback from multiple sources and translate that into meaningful improvements.
Reports to the Director of Marketing
Works alongside communications and marketing colleagues and consultants, photographers, web designers, and graphic design consultants, Box Office, audience development, community relations, and Development colleagues.
Benefits
403(b)
Health Insurance
Dental Insurance
Vision Plan
Paid time off
Schedule:
Monday through Friday, with some weekends and some nights
Mondays are remote.
When applying, please include a cover letter and resume (required) and link / attachment to your portfolio (press releases, social media examples, etc). No phone calls, please.
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